ideation process

Effective Altruism Tilburg

poster design

it attracts certain type of students

to expand the base, we need to make something approachable

This organisation is about tackling serious problems like AI safety

Make the audience anchor the message to something familiar

for example, Tetris

make it readable

make it printable

We need to get attention on a noisy campus

psychological studies show that an angry face can get more attention than a happy face

&

but it also needs to be less aggressive

grumpy

baby face

a

...what about

&

I also tried to apply my design principles to this project

contrast of size

        between perfection and imperfection

contrast

poster for social meet-ups

poster for AI governance fellowship

poster for sustainability fellowship