Zodiakitchen

mobile app UX/UI design

to help people eat healthy without patronising them

task-shifting

the aim is not to fulfill what people want

but rather tell people what they want

the first thing that comes to my mind is astrology

provide sense of belonging

astrology can reduce anxiety in an uncertain time

provide a sense of direction

by connecting people to a group that shares zodiac sign

this can be especially helpful for people who have eating problems.

user can switch zodiac sign

provide diet advice (which can be customized based on region and culture)

the key is to provide comfort and build an emotional connection

to keep users in the loop, let them make shopping lists in the app

shareability is key to virality

personalisation is crucial, especially concerning allergies

earthy tones give a sense of calm and warmth

goal

ideation

design